BRAND MANIFESTO
Grouping things together is fun for the things. They like it.
This chair craves a blanket.
Little things change everything.
A dimmer. A great ice cube tray.
Ideas are as important as pieces.
It’s not what you have, it’s what you do with it.
History is an accordion.
Things cohabitate. This from then, and this from then.
We don’t worship things; we just love the stuff we love.
Reverence for things is dated. Ideas overlap.
Beauty is no big whoop if it’s not beautiful to you.
Stuff is different when it becomes your stuff.
We aim to un-intimidate. We aren’t afraid to marry. We’ll go out on a limb. We’ll build a tree house in our store. We believe in firepits and fireflies and garden gnomes and poufs.
We think houses are places to grow things.
Our stores are hot houses for ideas.
It’s not just how a chair looks: it’s who you feel like, sitting in it. We believe in taking liberties with modernism and with the idea of a store that furnishes your life. We are the next generation of modernism.
We are Modern Together.